Client: ATHLETAWELL
Role: PrincIPAL Visual Designer - Concept / Motion / Prototyping
BRANDING & IDENTITY OBJECTIVES
Develop a comprehensive brand identify for Community that:
• Is differentiated in the market and captures the essence of the value proposition.
• Aligns and complements the Athleta brand.
• Can evolve and scale as the Community grows
• Delivers on the Community Principles and connotes:inclusion, positivity, power and fun.
APP OBJECTIVES
Build a digital community for Athleta customers that drive loyalty and retention, first and foremost. Overtime, leverage the community to drive acquisition and WOM.
• Create a community experience that is differentiated and solves a real customer need: the need/desire to fulfill holistic wellness goals and thrive as a woman in today’s modern world.
• Create a platform for female community leaders to grow their influence and help drive change for women and girls.
THE VISION
Be the largest, most inclusive collective of women and girlspowering each otherthrough movement and connection.
THE PURPOSE
Help every member thrive as they navigate the many facets of female well-being and womanhood.
